Let me show you how to build a marketing team by successfully outsourcing to the Philippines.
As part of a hybrid strategy, I've done this myself, and it's worked excellently.
It just struck me the other day that for all I talk about outsourcing to the Philippines or hiring virtual staff in the Philippines, I'd never actually written any articles specifically about building a marketing or digital team in the Philippines.
In this article, I'm going to break down how I used my knowledge of Philippines outsourcing to build a marketing department used for VirtualStaff.ph and my other businesses.
Who is this article for?
- Agencies: You are an agency that wants to outsource to the Philippines the right way. And by the right way, I mean reduce costs by hiring excellent quality staff while not compromising quality.
- Business Owner: It does not matter what type of business you have. You could have an internet business, brick-and-mortar, or service business. You could even be a realtor, accountant, or attorney, and you want to increase profits and get more stuff done.
Case Study: How Philippines outsourcing helped an American graphic design business increase profits by $192,000 in 12 months... by simply doing one thing that anyone can do!
One of our enterprise clients owns a USA-based graphic design business. His company makes graphics, does UI, and does other related things for his stateside clients.
This client previously did a lot of the work himself, and he soon grew tired of the 14 hour day shtick, so he started hiring staff locally in the USA, at the cost of $48,000 + benefits, etc.
He soon discovered that the costs ate into his profit.
His clients did not care which staff did the work, and they cared about the result of the work. The client could not charge the client more because his staff was based in Chicago, the price was the price, and his clients did not care.
Yes, he could increase the price, but he could do that regardless of where his staff was based.
So, the client decided to look at hiring freelancers.
He went to UpWork (I think), and he began hiring people there. He then realized that it was still costly, as the freelancers were charging relatively high rates and only looking to work on a project-to-project basis.
So, he began looking for other options, as his real goal was to hire full-time graphic designers and UI designers who would work for him pretty much full-time, but without the costs and red tape that came with hiring local employees in the USA.
He googled things like "hire a virtual assistant" and "outsourcing Philippines," and he came across VirtualStaff.ph.
This client ended up contacting us. He went ahead and hired his first-ever full-time graphic designer in the Philippines, and I believe he paid around $800/month, which meant he saved $38,400 from what he had previously paid his graphic designer in Chicago.
Over about eight months, his business continued to grow. Because of the cost savings, he made on salary. He could scale his team to 3 full-time graphic designers, a UI specialist, and a video editor at a total salary cost of around $48,000 for all five staff!
He went from having one local employee to hiring five staff in the Philippines for basically the same amount. Most importantly, he hired good quality staff, which meant no quality compromise.
Outsourcing to the Philippines saved him $192,000 in what it would have cost him in the USA to hire those five staff!
That's a lot of money, and the savings compound depends on the number of staff you are looking to replace through outsourcing.
And the best part is the fact his billing to his clients remained the same. I believe he has subsequently increased it as his business continues to grow.
My point is this. Unless they are racist or bigoted, your customers don't care who does the work. They care about the business they are hiring and the quality of the produced work.
Why would they care? They care about results.
And if you think your customers might discriminate against you if they know that you outsource to the Philippines or hire a marketing or creative staff there, then don't make them client-facing.
If you're a smaller business with limited resources, hire a USA-based account manager or do the account management side of things yourself.
Just because outsourcing to the Philippines is a good idea does not mean you can't make it part of a hybrid hiring strategy.
I know the following example is not specifically marketing-related. Still, it's highly relevant, and it'll illustrate a point of how this whole hybrid outsourcing strategy can save you a fortune!
We have a client who is part of our Outsourcing enterprise service, and he has a successful logistics company in the USA.
He employs 150+ staff in the USA and chose to outsource and hire around 50 staff here in the Philippines. He hired mainly logistics support, customer support, and billing specialists in the Philippines.
His management staff and team leaders remain in the USA. The Philippines staff work underneath them.
This is the perfect example of how a larger business can successfully outsource to the Philippines using the hybrid hiring strategy and enjoy both the benefits of having local staff and outsourced staff working in unison.
Build a professional outsourced team in the Philippines using our enterprise outsourcing service
Outsource to the Philippines: Virtual Staff Enterprise Service
If you'd like to become one of our enterprise clients and have our client success managers and outsourcing specialists help you professionally build your virtual team in the Philippines, then check out the Enterprise Solution.
You can also read some VirtualStaff.ph reviews.
Build your outsourced marketing team directly
If you're confident to do it all by yourself, then the best way to hire digital marketers in the Philippines is by simply hiring them directly on our platform. It's as easy as following the steps outlined below:
- Post a job
- Get applicants
- Message & Interview
- Send a job offer & hire
- Track the hours they work, and pay them weekly inside of your VirtualStaff.ph employer dashboard
TO SUM THIS ARTICLE UP IN BULLET POINTS:
- Figure out what type of staff you need.
- Put systems in place and keep your virtual staff accountable.
- Hire virtual staff in the Philippines as you can save hundreds of thousands... without compromising quality
- Hire the right staff. Remember, not all staff are good, regardless of which country you hire them.
- If you don't want to do it yourself, look at the Virtual Staff Enterprise Solution and outsource the professional way. We will help you professionally build a virtual team in the Philippines and handle everything for you.
Do you want more helpful resources for successfully outsourcing to the Philippines, building a virtual team, or hiring Filipino virtual assistants?
Please find below some of the more specialist articles that talk about different aspects of working with virtual assistants and outsourcing to the Philippines.
- Hire a virtual assistant: How to avoid hiring a bad Filipino VA
- Why you should hire a virtual assistant full-time
- How entrepreneurs and Filipino virtual assistants benefit each other
- Virtual Assistant Philippines: The step by step guide to successfully hiring a virtual assistant
- Real Estate Virtual assistant: Your guide to doing it right.
- Outsource Accounting and Bookkeeping Virtual Assistant
