I have a story for you—one that taught me a huge lesson about pricing and how it can make or break your business.
When I was 13, I used to sell R4 cards at car boot sales. At first, it was easy money. But before long, others started undercutting me. What started as a profitable venture turned into a race to the bottom, and soon I was barely breaking even.
That experience stuck with me and taught me one thing: Competing purely on price is a surefire way to fail.
So, how do you develop a pricing strategy that works? It’s not about cheapening your product—it’s about value stacking.
In this week’s newsletter, I break down:
- Why the race to the bottom never works.
- How to add layers of value to your product or service to make it irresistible.
- Why customer service could be the key to keeping your customers loyal.
Ready to stop competing on price and start offering true value?
👉 Check out the full strategy here
Let’s make sure your business lasts longer than my 6-week R4 card run!
