Search engine optimization (SEO) is a segment of digital marketing that has garnered significant interest from organizations worldwide. After all, it has evolved into a critical tool for enhancing internet exposure, improving lead generation, and increasing revenue.
Consequently, many SEO businesses are always looking for qualified employees to fill remote SEO positions and satisfy their customers' demands, giving you an excellent chance to begin a meaningful career.
Not only that, but remote work enables you to work from anywhere and anytime, allowing you to maintain a healthy work-life balance. Given the nature of the job, SEO positions have become one of the most popular remote work that digital nomads pursue.
Here are the best remote SEO jobs that most companies mostly hire:
SEO Manager
A digital marketing method called search engine optimization (SEO) has acquired significant traction in recent years. A remote SEO manager's job description includes various vital activities, such as developing, implementing, and managing an organization's entire SEO strategy.
An SEO manager supervises several departments for various duties such as web analytics and marketing, keyword research and strategy, content generation, and link building.
In addition, you will be responsible for creating and monitoring key performance indicators (KPIs) to detect issues and develop solutions to such problems.
Digital Marketing Manager
To succeed in this position, you must thoroughly know the most up-to-date marketing technologies and solutions incorporated into your customers' campaigns at every stage, from conception to execution.
Among your responsibilities would include the development of digital marketing strategies, the maintenance of a brand's online presence across all platforms, including social media, and the measurement and reporting of the effectiveness of marketing initiatives.
Project Manager
This role will have you collaborating directly with the SEO manager daily. As the name implies, you will oversee a specific project to meet marketing expectations and deliver the outcomes you have agreed upon with your clients.
One of your principal responsibilities as a project manager is to ensure that a client's website appears high on search engine results pages (SERPs) for specific keywords relating to the client's specialty. Constant monitoring of search engine trends and actions is required to guarantee that the site's indexing is continually optimized.
SEO Specialist
Those working as remote SEO specialists do research and analysis to increase a website's ranks on major search engines such as Google and Bing.
To be a great SEO professional, you must have good analytical and research abilities to fully comprehend a website and develop the most effective methods for positioning it in a favorable position on the search engine results pages.
To do so, you must thoroughly understand search engine algorithms and ranking strategies.
SEO Analyst
An SEO analyst analyses a website's content and discovers any holes in its on-site optimization. They will then optimize certain pages based on their information to comply with Google's latest requirements and obtain better search engine results.
In addition, SEO analysts would find marketing possibilities, do keyword research, and analyze traffic to develop the most effective approach for the site's success.
Depending on your credentials, skills, and competency, you may be able to apply for other roles such as SEO planner, account manager, outreach executive, content marketer, and link building expert, to name a few.
Link Building Manager
SEO Manager will collaborate with growth strategists to identify target pages and anchor links for customers' web properties. They'll supervise three to four part-time link-building professionals to meet a monthly target number of connections.
This position does not need any prospecting. You'll be assisting with more extensive SEO initiatives instead. Keeping track of allocated accounts, essential metrics, objectives, and opportunities while ensuring that our database information on partner websites is constantly updated will be critical to your success in this position.
Link Building Specialist
Most companies are searching for a link-building professional that can work remotely with their team for about 10-15 hours per week.
In this SEO position, you'll propose content to third-party websites and make a consistent follow-up with the said websites to get responses to your pitches.
You'll also be briefing our fantastic team of writers and assigning pieces that are a good match for individual authors and their respective areas of expertise, among other responsibilities.
You'll need a good eye for details—checking that all of the anchor links are perfect before submitting the article—and you'll need to keep it interesting for readers.
You do not need any prior SEO experience to begin working remotely with the company. All you need is to be organized, have skills in writing emails, and the ability to connect with website owners.
SEO Content Specialist
Are you enthusiastic about creating high-quality content while understanding how to make it Google-friendly and SEO-friendly with an SEO plan?
The ideal combination of quality content skills and SEO technical abilities is required to generate SEO content for this SEO expert position.
As an SEO Content Specialist, you'll collaborate with SEO Growth Strategists to meet customer KPIs and implement SEO strategies for various clients.
To succeed, a candidate must grasp a client's objectives well and understand the customer's psyche. It would be best if you also had experience editing long-form pieces and seamlessly incorporating keywords on articles to ensure that they're optimized for search engines like Google.
You'll also need to be prepared to produce short-form content that is both catchy and effective to find success in this role. You are a yes in any client's book if you have experience with Google Analytics, Ahrefs, GSC, Google Analytics, Surfer/ClearScope, and Google Sheets.
Top Qualifications in Remote SEO Jobs
For those interested in pursuing a career in SEO, the following are the credentials you should acquire before applying for remote SEO jobs or freelance SEO employment:
- A Bachelor's degree in information technology, communications, marketing, or business is preferred.
- Two to three years of experience in online or digital marketing is required for managerial positions. It is also possible to have prior expertise in organizing and implementing SEO initiatives.
- Communication skills that are both written and verbal are excellent.
- Understanding the algorithms and ranking logic employed by search engines is essential.
- Skill in making effective copywriting and online content that would attract readers.
- Programming languages such as HTML, PHP, and CSS, among others, would be advantageous.
- Knowledge of how to do keyword research utilizing programs such as Google Keyword Planner and others
- Well-versed in the major content management systems, such as WordPress and others
- Excellent knowledge of analytics tools and apps such as Google Analytics and the like
Top Skills Needed in Remote SEO Jobs
Here are the most common skills in SEO jobs:
Mastery of Research
You need to master the various aspects of search engine optimization to succeed in remote and telecommuting jobs. Understanding the algorithms and their various components is essential for developing effective and relevant website content. Jumpstarting a career in SEO begins with research and understanding available literature to learn the latest SEO trends.
Analytical
A good analytics tool helps in analyzing the traffic generated by a website. It can help track the users based on their location, date, and time. It can also provide you with valuable information about the visitors.
Without proper analytics knowledge, it will be easy for an SEO specialist to determine a website's success or failure. It is why they must have the necessary skills to implement effective strategies.
Coding and Web Design
An experienced SEO professional should have the necessary skills to develop and implement effective search engine optimization techniques. They should also be aware of the various tags used in web content.
They should also be aware of the various features and functions of the websites they are working on. They should also be able to collaborate with the developers and designers to ensure that the websites are running smoothly.
Communication Skills
Optimizing web content requires reasonable control of both written and spoken communication. It can be done through easy-to-read and engaging writing, incorporating target keywords seamlessly.
You will not be able to edit and review content unless you have the necessary language and communication skills. Talent in writing readable and informative articles can be a start for an SEO career.
Moreover, proper communication skills will allow you to communicate effectively with your clients and team members. In remote SEO jobs, you often have to interact with the team members and managers.
Takeaway
Working from home as an SEO specialist is one of the most gratifying career choices you can choose in today's technologically driven society. Almost everything has gone digital, and the need for people specializing in digital technology is only likely to grow.
As you gain more experience and proficiency in your field, more marketing firms will be eager to include you as a member of their core team of SEO professionals.
Many SEO businesses are always looking for qualified people to fill remote SEO positions and meet the growing demands of their customers. It will be an excellent chance to begin a rewarding career.
On top of that, having the ability to work from anywhere will help you maintain a healthy work-life balance by providing you with the freedom to choose your hours and schedule. It will also open you to the possibilities of traveling while working.
Register your account for free, and join many Filipino SEO experts working remotely from home or anywhere in the world.
