Many businesses have switched to digital media to advertise their products and services. Gone are the days when ad money goes exclusively to legacy media like television and radio.
The growing preference for digital media has increased the number of online marketing jobs in the Philippines. Growing digital marketing agencies in the US have found it cost-effective to hire people from the Philippines to do the job.
And Filipino workers have proved to be very good at the job. Given how active Filipinos are on various social media platforms, it is not surprising.
Couple this social savviness with creativity, and Philippine remote workers have become in demand as social media and marketing specialists.
In recent years, freelancers and remote workers from the Philippines have offered a wide range of digital marketing services to foreign businesses and employers. These services include content management, digital operations, social media management, etc.
This article has listed seven online marketing jobs that you might want to try. They're not easy. But you learning more about digital marketing and harnessing the power of social media while getting paid is exciting.
Do You Have a Passion For Marketing?
Your enthusiasm for marketing a company, product, or service on the internet and your skill in persuading a target audience would do wonders for the jobs listed below.
Understanding the consumer psyche and a working knowledge of social media will help navigate these online marketing jobs. And you will not be limited to foreign clients.
As eCommerce and online shopping have seen exponential growth in the Philippines since 2020, more and more domestic companies are looking to hire digital marketing experts to grow their business.
If you have a passion for online marketing, these jobs are perfect. You get to work on things that you're passionate about and, at the same time, earn money while working from home.
Top Marketing Jobs in the Philippines
Listed below are the seven best online marketing jobs in the Philippines for those interested in working as a digital marketer:
1. Affiliate Marketer
An affiliate marketer is a person who earns commissions by referring customers to a merchant or an eCommerce website.
You can be a blogger or run a highly-followed social media page. You can use your platforms to divert customers and traffic to merchants who sell products and services.
You can also be an Affiliate Marketing Manager. In this case, you're responsible for all aspects of the company's affiliate programs, including but not limited to brainstorming, launching, maintaining, and monitoring the affiliate program.
A successful candidate usually needs a bachelor's degree in marketing or advertising or a similar field. But this is not set in stone as employers place more value on skills and experience than on a college diploma.
2. Digital Marketing Manager
Digital marketing managers create and manage digital campaigns for different types of businesses. They work with clients to develop timelines and milestones to promote their products or services.
They are responsible for developing and implementing a digital marketing strategy and overseeing and guiding the various digital marketers within the team.
It would be best if you gained years of experience as a digital marketer and knowledge in all aspects of digital marketing. Also, a good understanding of all digital marketing channels and best practices can make you stand out among applicants.
3. Content Manager
You will be responsible for creating and improving content for the company. This job will include monitoring and sharing content that will help raise the client's brand awareness. It also includes developing content strategies, writing content, and distributing content across various platforms.
The ideal candidate for the position needs to have at least 2-3 years of experience in content management.
To become a content manager, you should have impeccable writing skills and be detail-oriented. Also, it's a must that you should have strong knowledge and expertise in all aspects of marketing content management.
Proven work experience as a content manager with knowledge of HTML, web publishing, and social media platforms could be your strong advantage.
4. Email Marketer
Email marketers work with their clients to develop and implement email marketing strategies and manage the list of their clients. The professionals in email marketing handle all the customer engagement activities done through email.
They handle all the details of the customer's journey, including creating and launching email campaigns, maintaining the customer email database, and managing various other tasks.
This job needs a minimum of a year of experience in marketing or a similar industry. Also, proven expertise in creating high-quality, award-winning marketing campaigns can be a plus factor.
Suppose you have hands-on project management skills and the ability to collaborate with others to produce well-written content. In that case, this job is waiting for you.
5. Social Media Specialist/Manager
A social media manager works with the brand's social media platforms to promote the company's products and services.
Today, most companies focus on social media platforms like Facebook, Twitter, Instagram, and LinkedIn to attract potential customers. The online world has become the new frontier for businesses competing for a market share.
For this reason, many businesses are hiring social media marketing experts to implement their marketing strategies.
These professionals help organizations maintain and promote their social media presence. Strong project management or organization skills, including knowledge of social media platforms such as Facebook and YouTube, are needed for this job position. You will be responsible for developing and implementing strategies and solutions to enable users to reach their goals.
Lastly, you'll need to create and distribute daily content that engages and encourages community members. Integrate social media into the company's content creation and distribution processes. You can do a digital marketing course to learn these skills.
6. SEO Specialist
The search engine optimization (SEO) team determines which keywords are most often used by customers and works to include them in their clients' digital marketing efforts.
An SEO specialist needs to improve a business' website and optimize its content to rank properly on the search engine results page (SERP). It would also involve improving the website's domain authority and building links from reputable sources.
Previous experience in content marketing, website development, and search engine optimization is required for this job position.
7. PPC Specialist
Most companies these days spend a considerable amount of money on search marketing campaigns. The goal is to be as visible as much as possible online. Therefore they invest in paid search marketing campaigns like Google AdWords and Bing Ads. They often hire experts to perform various tasks such as keyword research, competitor analysis, pay-per-click management, and more.
PPC specialists must have proven experience in analyzing and reporting data related to digital marketing campaigns. Hands-on knowledge of various platforms (e.g., Google Analytics, Facebook, Yahoo) is preferred.
Apply for jobs on the Trusted Job Platform
Before deciding which type of job to pursue, make sure that you thoroughly assess what kind of work you want and what kind of skills and expertise you have.
It shouldn't be difficult to find online marketing jobs in the Philippines.
There are only three simple steps to take:
- Become a member of VirtualStaff.ph;
- Search for marketing jobs from its updated database; and
- Apply and wait to get called for interviews.
To learn more about working from home as an online marketer, join the thousands of Filipinos already signed up with VirtualStaff.ph.
